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Original Date Announced
February 17, 2025DHS announced a domestic and international advertising campaign encouraging undocumented immigrants in the U.S. to "self-deport" and potential "criminal aliens" thinking of entering the U.S. to "stay away." The ads will run on radio, broadcast, and digital in the U.S. and abroad. "Ads will be hyper-targeted, including through social media, text message and digital to reach illegal immigrants in the interior of the United States, as well as internationally."
Trump 2.0 [ID # 1545]
2025.02.17 DHS Announces Ad Campaign Warning Illegal Aliens to Self-Deport and Stay OutSubsequent Trump and Court Action(s)
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March 11, 2025
2025.03.21_Reported - AP News: the White House hired Republican political firms to launch anti-migrant ad campaign
DHS awarded two "Republican-linked firms" the first part of the $200 million ad campaign. After first telling news outlets that "a competitive procurement process" awarded the campaign bid, a document in a federal database now cites President Trump's declaration of a national emergency at the U.S.-Mexico border as sufficient reason for bypassing the competitive-bidding process because of the "unusual and compelling emergency." The two firms are People Who Think, LLC - owned by a Trump 2016 campaign consultant and long-term advisor to DHS Secretary Noem - and Safe America Media, LLC, which was incorporated in Delaware days before being tapped for the ad campaign and is listed with an address tied to Republican consultant Mike McElwain.
View Document
Current Status
NoneOriginal Trump Policy Status
Status: Final/ActualTrump Administration Action: Change in PracticeAgencies Affected: DHSAssociated or Derivative Policies
- October 2, 2020 ICE puts up billboards in Pennsylvania featuring "at-large immigration violators"
- November 6, 2020 ICE puts up billboards in North Carolina featuring "at-large public safety threats"
- January 20, 2025 Proc. 10886: "Declaring a National Emergency at the Southern Border of the United States"
- January 20, 2025 EO 14159 § 12 Directs DHS, DOS, and DOJ to Encourage "Aliens Unlawfully Present in the United States" to Voluntarily Depart
- January 28, 2025 Reported: Immigration officers instructed to wear clothing that clearly depicts their agency for media coverage
Documents
Trump-Era Policy Documents
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