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2.0

DHS announces domestic and international advertising campaign encouraging self-deportation and discouraging potential migrants from coming to the U.S.

  1. Original Date Announced

    February 17, 2025

    DHS announced a domestic and international advertising campaign encouraging undocumented immigrants in the U.S. to "self-deport" and potential "criminal aliens" thinking of entering the U.S. to "stay away." The ads will run on radio, broadcast, and digital in the U.S. and abroad. "Ads will be hyper-targeted, including through social media, text message and digital to reach illegal immigrants in the interior of the United States, as well as internationally."

    Trump 2.0 [ID # 1545]

    2025.02.17 DHS Announces Ad Campaign Warning Illegal Aliens to Self-Deport and Stay Out
  2. Subsequent Trump and Court Action(s)

    • March 11, 2025

      2025.03.21_Reported - AP News: the White House hired Republican political firms to launch anti-migrant ad campaign

      DHS awarded two "Republican-linked firms" the first part of the $200 million ad campaign. After first telling news outlets that "a competitive procurement process" awarded the campaign bid, a document in a federal database now cites President Trump's declaration of a national emergency at the U.S.-Mexico border as sufficient reason for bypassing the competitive-bidding process because of the "unusual and compelling emergency." The two firms are People Who Think, LLC - owned by a Trump 2016 campaign consultant and long-term advisor to DHS Secretary Noem - and Safe America Media, LLC, which was incorporated in Delaware days before being tapped for the ad campaign and is listed with an address tied to Republican consultant Mike McElwain.

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